“Most big punters suffer from either conscious or unconscious prejudices. It is a harsh fact that there are certain races that carry with them a stigma of unreliability. There is a pervading perception that horses and jockeys in these races are not to be trusted. As a result, something strange happens. Favourites still win at around the same percentage of the time as in other race types on the flat. But… the favourites’ average odds are higher. This means that whilst betting the market leader in, say, maiden races would lose us money, careful wagering of the ‘jolly’ in these prejudiced against races can actually turn a profit. I’ve systematically reviewed the evidence and come up with what I controversially call the ‘Prejudiced Punters’ System’. The rules are simple, and they play on this blind spot in the average bettors’ mindset.
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