In fact a hell of a lot have incredibly closed minds, and (wrongly) believe that what they are doing right now is the ONLY way to run their business.

     In other words…

“I’m not interested in trying something new (different), I’m quite happy with the mediocre results that just about keep the business afloat and the wolf from the door”

     That was more or less the response I received at one of those ‘business breakfasts’ I attended recently.

     We were discussing marketing methods, and of course online marketing dominated the conversation.

     Some of the business owners I was sat with were literally obsessed with online marketing.

     Eventually I got a turn.

     And I started to explain a method I use that generates a higher order response rate than most (if not all) the online marketing techniques that we had already discussed.

     A lot of frowning...

     And I continued to explain that it had the ability to laser-target the precise customers who want to buy any product...

     ... generate a pre-launch hysteria and even re-activate the buying habits of lapsed customers.

     Blank faces all round.

     “Postcards, or better still, Postcard Marketing” I announced.

     “One of the direct response industries best-kept secrets” I continued.
 
     “Postcards?… Sent through the post?… To promote your business?… Are you having a laugh?… That’ll never work!” …

     …came the predictable responses.

     The idea of a simple message written on an A6 or A5 piece of card and then posted to a targeted audience just… well… seemed a bit ‘weird’ to those skeptical business owners.

     "You need to show us some actual figures to back up your claims" shouted a business owner.

     "No problem" I said.

     And there is NOTHING more satisfying that wiping the ‘smirk’ off a skeptics face.

     Is there?

     Nope.

     So…

     I set about proving them skeptics all wrong.

     I told them that I would document a postcard marketing campaign, and when we meet again next month, I’ll reveal my figures and results.

     So here’s what I did…

     One of the simplest marketing methods to use with postcards is the announcement of a special ‘time-sensitive’ offer.

     It’s one of the easiest ways to generate quick and easy cash from your existing customers/clients.

     My ‘offer’ was a £10.00 reduction on one of my best selling products, BUT only if the order was placed within 48 hours.

     All very easy to set up.

     I created a new Paypal button and uploaded it to a basic webspace that repeated the special ‘time-sensitive’ offer.

     And created a VERY basic postcard.

  Here it is:

     Then selected 500 names from my list of customers who had bought two or more products but had yet to buy the product I was promoting.

     Next I got my mailing house to print the cards on A5 size card in single colour and post out using 2nd class postage.

     The results?

     A very easy:

     …from something that took less than 10 minutes to set up.

     And it cost just £155.00 (31p/card) to post out the 500 cards.

     Meaning I made 20x my expenditure …

     Yes! TWENTY times my investment…

     Compare that to other forms of marketing?

     So with all this evidence, I really looked forward to the next breakfast meeting.

     The day finally arrived…

     One of the more ‘loud’ members of the group shouted:

     “Right Rob, did you do your postcard marketing thingy”

     I didn’t react to the put down.

     I slowly rose from my chair and detailed exactly what I did and the £10.00 discount offer to all those skeptic business owners.

     Heck, I even brought along some of the postcards and a printout from my paypal account.

     And then, announced the £3,064.00 profit.

     Silence… followed by a couple of ‘smart alec’ questions that I batted away.

     Let’s just say, five of the eight business owners are now giving postcard marketing a go themselves...

     ... in fact three of them have employed my services to do everything for them.

     Smirk = rubbed clean off faces.

     That example was just ONE of hundreds of postcard marketing campaigns I’ve conducted over the years.

     I’ve used postcards for:

• Building lists – sent to a cold list and offering a freebie product in exchange for an opt in
  
  
• Generating an interest in a forth-coming product launch
  
  
• Sell products…
  
  
• Announce a sale or special offer
  
  
• Thank customers for their loyal custom
  
  
• Welcome new customers and clients
  
  
• Re-activated lapsed customers

     … in fact I don’t think there is anything you CAN’T promote using postcards!

     I’m sure you want to give this a ‘go’ yourself?

    Which is why I’ve just finished putting together a complete training course on Postcard Marketing.

     It's called:

     It details exactly everything you need to know to achieve 5%-20% response rates to your offers from postcards.

• I’ll show you what to write on the card
  
  
• What offer to use
  
  
• Where to get the cards printed and posted out
  
  
• And I’ll share with a load of cards I’ve used very successfully.

     In fact I go through a number of them, line by line, word by word explaining why it all worked.

     But don’t take my word for it, here’s what Colin Blamire said about the training programme:

     "The first thing to say about Mr Evans is that he knows his market.

     So much of what we are persuaded to buy is American based and much of it is unworkable here in the UK.

     My Hard Drive proves it.

     Robert's material is fluff free, and directed at what works here and everything he publishes , he has proved  works.

     Postcard Marketing is Rob's latest training course.

     He has teased us with it for a month or two now and at last it has arrived.

     And well worth the wait.

     As well as real examples of his own and other peoples campaigns...

     ... he tells us where to go to get them prepared and mailed to include the card itself AND postage for as little as only 60% of the price we pay for a second class stamp.

     That saves us a fortune on the cost of preparing and posting a full brochure...

     ... and also lets us prepare the campaign quickly, having less to write!

     And when it comes to writing, Rob shows us a technique directed at postcard marketing in how to use a lengthy conversation piece to produce a postcard sized punchy sales headline.

     And for me, the 'Ah Ha' moment of a particular customer selection method where the postcard really can be more effective than the brochure in an envelope.

     My eyes have been opened to the potential of direct mail...

     ...and I am certainly going to try it because I know from this course I can do it, without outsiders help and having to do anything technical - my phobia.

     And when it works, I will start applying the lessons learned from Rob's other marketing courses I have.

     If you have not dipped your toe into direct marketing yet and desperately want to - buy this course now, and you will see that you can do it too"

     Colin Blamire

     And here's what Phil Clark said:

     “I've just received my much awaited copy of Robert Evans Postcard Marketing course.

     As you might imagine I was a bit sceptical at first, and thought “Postcards?  Who needs postcards?  This is the 21st Century! We’ve got the internet!”

     But from the moment I started reading this, the penny dropped . This is such a simple and cost effective way of marketing your business, no matter what industry you are in.

     The best part?  That virtually no-one does this, and yet is devastatingly effective.

     I don’t think it will be long before this method is used more and more, so I highly recommend you get hold of a copy of Rob’s course now and get started.  Everything is spelt out in a very clear fashion and it is so easy to start now!”

     Phil Clark

     www.lurgal.com
 

     So don’t waste a second longer.

     You total invest for this training programme is just £67.00 ... £47.00.

     You can get hold of your copy simply by clicking the PayPal button below:

     Speak soon,

     Robert Evans